Context Targeting

Put your message next to the content your customers already care about—then scale it across web, apps, and streaming environments.

Context is "where your ad shows up."

Align to content categories, topics, and placements
Use brand-safe, relevant environments to reduce waste
Great for awareness and consideration

Your Context Solutions

Different ways to reach your audience through the content they consume.

Context Match Placements

Show up on sites/apps/content that correlate with your buyer

Premium Video Context

Run video where people are already watching (pre-roll/mid-roll/in-banner)

Native Context

Ads that blend into feeds and content formats to beat banner blindness

CTV Context Layers

Streaming TV with additional targeting layers

Channels

Context targeting works across all major ad channels.

Streaming TV

Video

Display

Native

Mobile

Audio

Best Uses for Context Targeting

Awareness campaigns

New market entry

"Own the category" visibility

Content-aligned promos

Want to own the right environments?

Let us build a context targeting strategy that puts your brand next to the content your customers care about most.